#WeAreGrandview recognized for changing community conversation

by Mary Wilson

From congratulating state champions to building comradery between neighbors, a new social media campaign in Grandview has gained popularity, and is receiving regional recognition.

We Are Grandview has been seen on Facebook and Twitter (#WeAreGrandview), in newsletters and on mailers, in print and online, and was even used as the theme for the Harry’s Hay Days parade. What began as a strategic marketing campaign to try and put a positive spin on Grandview’s image has become a clear message of change and evolution in the community.

A few years ago, the Grandview C-4 School District began a communication audit, focusing on how the district is perceived in and out of the Grandview community.

“For the district, one of the biggest findings that came out of the audit is that we were missing out on branding,” said Public Relations Coordinator Sheba Clarke. “This was huge and something that we really needed to pay attention to.”

At that time, after a conversation with some City of Grandview staff, Clarke discovered that the city was also thinking of Grandview’s perception and how to change it. Meetings began to take place to figure out how the district and the city could work together to put a brand on Grandview.

“We were learning that the perception was not our reality,” said Clarke, “not necessarily from people in the community, but more from folks outside. We figured that one voice, one message, was stronger than just a school district brand or a city brand. While we all have our own distinction, we all want to push the same message of who we are.”

We Are Grandview was born out of a cheer. Clarke said that during a high school pep rally, varsity cheerleaders chanted “we are Grandview” to help students get excited about an upcoming game.

“It just seemed so prideful,” said Clarke. “That’s what started the hashtag and the We Are Grandview slogan.”

Clarke added that she often hears from people outside of the community who may have a negative view of Grandview based on untrue information. From a city standpoint, one of the biggest challenges that Communications Manager Valarie Poindexter has is surrounding that perception and image.

“This is such a proud community,” said Poindexter. “It’s a beautiful community, but we have to overcome that challenge. I was immediately on-board with this because something has to be done. We have to be able to take back that narrative and we will tell the story.”

The brand provides residents and the community an avenue to express pride in the Grandview community. Clarke said that she has seen the We Are Grandview social media conversation from people all over the country.

“It really touches your heart when you see all of these great things, one after the other, these great stories from Grandview when you search We Are Grandview on social media,” said Poindexter.

The two decided to enter their We Are Grandview campaign in the Social Media Club of Kansas City’s annual AMPS awards, which was established four years ago to recognize outstanding social campaigns from brands, nonprofits, governments and educational institutions in the region. With no budget, no social media campaign software, and with a brand just underway, Poindexter and Clarke weren’t sure they even had a shot for last year’s deadline, and thought they may have more material to enter for their 2018 campaign.

“It has already begun to change the conversation,” said Clarke. “We definitely know that there is still a lot of work to be done, but we’re happy with where it’s going.”

They say their next hurdle is continuing the momentum they have created, and maintaining a positive brand message in the community.

“We Are Grandview makes a statement,” said Clarke. “I’d like it to be a story. When I think of ‘We Are Grandview,’ I think of people like Jane Bryan, who grew up in Grandview, who gives back time and time again on committees, in our schools, taught our kids and still very much involved in who we are. I think of residents like her. I think of the normal, everyday person who truly loves our community and does whatever they can do to give back.”

"We Are Grandview" is a story. It is a collective voice that defines who Grandview is as a community. It puts a face on the people who live, work, and have fun in Grandview. It is redefining what makes Grandview unique, and creating a positive buzz surrounding the community.

“If you come to Grandview, our hope is that you have gotten a good glimpse into who we are by the time you leave,” said Clarke. “That’s what this is all about.”

The We Are Grandview social media campaign was recognized as a gold winner on Tuesday night at the AMPS Awards Ceremony, held at Boulevard Brewery in Kansas City.

Young entrepreneur creates her own future path

by Mary Wilson

With graduation now behind them, members of the class of 2018 are likely preparing to head off to college. Things like dorm room bedspreads, microwavable meals and PC versus Apple have taken priority as they set out to begin adulthood. However, one young graduate has her sights on things a little out of the ordinary for someone her age.

Kansas City native Arielle Nash, who spent the last four years at an elite private school, is ditching status quo and paving her way straight into entrepreneurship rather than heading off to a university for the next two, four or more years.

“My mom went to law school, and she has massive amounts of student loans that she is still paying,” said Nash. “I’ve always been sort of an outlier. Growing up the way I did, being exposed to different things, I always had this entrepreneurial spirit thanks to my dad. I’ve always wanted to do my own thing, be my own boss.”

Nash’s father, former Kansas City Councilman-turned real estate developer and economic development consultant Troy Nash, has been  a major influence in his daughter’s life and ambition, exposing her to city government and the world of corporations at a young age.

She has heard a lot of skepticism about her decision to forgo college, but she is determined to be taken seriously in the corporate world. One of the factors in Nash’s decision was the debt associated with a traditional four-year degree.

“I went to Pembroke Hill, and it is assumed that everybody goes to college right after graduation,” said Nash. “It’s a well-established feeder school for the Ivy Leagues. But, doing my research and knowing the things that my parents went through, I found there is nearly $1 trillion of student debt in my generation. I would be a part of that, and I didn’t want to start out my life at a financial disadvantage. I didn’t want the stress of making such a big financial decision when I’m so young.”

“You don’t know what you want to do when you’re 16, 17, 18 years old, that’s why people change their majors all the time,” said Nash. “I don’t want to spend money, time, effort and energy on something that may change.”

Spending her childhood seeing women in power has inspired Nash from the beginning. Women like former Kansas City Mayor Kay Barnes, Ellen Darling, who runs the company her dad works for, and Janice Howroyd, the first African-American woman with a $1 billion business, have impacted and motivated Nash to pursue her dreams.

“I spent some time with Janice a few weeks ago in Detroit,” said Nash. “Being around her and seeing her entrepreneurial spirit, I thought, ‘why can’t I do something like this?’ I can do this too. These are ordinary women who have led extraordinary lives through their work ethic and dedication.”

Her company, Arielle Marie Nash Enterprises, serves as a consultant to corporations, nonprofits and other organizations to reach the millennial population. She works with companies to help employers attract and retain workforce, and then helping with branding, marketing and selling their goods to the younger generation.

“I am a millennial, and I know what millennials want,” said Nash. “What I’ve found is that others who are doing consulting with businesses are not millennials themselves, which is pretty funny to me. So I saw there was a gap, along with the generational gap in the workforce, and I can help people in management positions talk to and relate to the millennial population.”

Through the influence of her father, Nash is also interested in real estate development. Most recently, however, she published a book, Mixed Signals: Lessons Learned Outside the Classroom, which focuses on things teenage girls struggle with like social pressures and self-esteem issues.

“Nobody is really bold enough to talk about the real issues,” said Nash. “So, I wanted to write my book and tell my stories to help girls navigate this really vulnerable time in their lives.”

In the book, Nash addresses drugs and alcohol, self-harm, depression, and an array of subjects that a typical teenager may experience. Despite the social pressures and stigmas, Nash said there is a “light at the end of the tunnel and you can be successful.”

She will be taking a trip to China to help cultivate a worldwide consulting brand. She also hopes to break the millennial stereotype and prove that innovation and change can be positive. Nash said that she has received support from both of her parents, and gives credit to her father for showing her the ropes and providing real-world education.

“My dad has been one-hundred percent behind me doing this,” said Nash. “I spend every day all day with him, we’re business partners, really. Our relationship has morphed into this really cool partnership. I feel like school would be a waste of time and money for me, because four years from now, I’m going to be pretty well-established, while my classmates will just be starting out.”

She said, down the road, if she feels the need she will go to college, but that right now this was the best option for her. She’d like to continue to study Chinese, and will likely take classes here and there for different things, as necessary.

“I’d rather take risks now, while I’m still young,” said Nash. “I have the time, and I can always go back to school later. I don’t want to look back and wish I had done this or that.”

Nash’s book is available on Amazon, and her business can be found at ariellemnash.com. 

Volunteers plant community garden in Terrace Lake

by Mary Wilson

Neighbors in one South Kansas City community are sharing their love of gardening and homegrown nourishment through their collective green thumbs.

Along undeveloped park land in the Terrace Lake Gardens neighborhood, resident Eilene Myers had visions of a way to utilize the unused space and bring neighbors together. The community garden has been established as a way homeowners and residents of Terrace Lake can connect with others in the association through planting.

“Last year, I wanted to do this project,” said Myers. “We had the garden shed in one of the four parks that our association maintains, and just ran out of time to get the garden going then.”

The association learned that, according to city ordinances, the shed on the park ground could not be there unless it was adjacent to a home or an established community garden.

“It was something we already wanted to do, so it worked out really well,” said Myers. “I want it to be something that everyone can get involved in, including renters and everyone who lives over here. I hope that it fosters some ownership of the neighborhood and gets people out and talking to one another.”

Myers, with funding help from the homeowner’s association and a few committed gardeners, rented a truck and purchased the supplies, including two full loads of dirt.

“All of these people came out to help,” said Myers. “Wonderful people showed up with wheelbarrows and shovels, too. I’ve had other people volunteer to come help water and weed throughout the season.”

Homeowners or residents of Terrace Lake Gardens can rent space in the garden on an annual basis. They are then responsible for their plot, tending to it for the season, then winterizing it and keeping it for the next year or releasing the plot for another resident. The garden is still a work in progress, and Myers hopes to expand the available plots as interest in the community grows.

“If it wasn’t for Eilene, we wouldn’t have this,” said resident and community garden volunteer John Dell. “She got the dirt here and unloaded all the boards herself. We had community members out here hauling dirt and helping build who aren’t planting, but just wanted to chip in and help.”

Myers said the response from neighbors in her community has been positive. Any resident of Terrace Lake interested in becoming involved with the community garden can contact Myers by emailing eilenemyers@hotmail.com.